SEO(Search Engine Optimization) is a marketing discipline focused on growing visibility in organic search engine results. In SIPL training institute we trained you in SEO encompasses both the technical creative elements required to improve rankings, drive traffic in search engines for your website. SEO is short for Search Engine Optimization is nothing really mystical about it You might have heard a lot about SEO and how it works, but basically, it is is a measurable, repeatable process that is used to send signals search engines that your pages are worth showing in Google's index. Seo is a technique that is used to enhance the ranking of the website in search engine results pages (SERP). two types of search engine optimization.
1.On-page optimization:
On-page SEO(Search Engine Optimization) in digital marketing is important because it tells Google or other prominent search engines who you are and that you should be at the top of the search results when your keywords are entered in. Without on-page SEO, your website could be left in the dust.
- Update URLs
- Page Titles
- Meta Descriptions
- Establish a Value Proposition
- Define Your Target Audience
- Plan New Page Titles
- Add Your New Meta Description
- Track Keywords and Topics for Each Page
- Crawl Your Site
On page SEO techniques:
- Meta Tags
- URL Structure
- Body Tags (H1, H2, H3, H4, H5)
- Keyword Density.
- Image SEO.
- Internal Linking.Page Titles
- Meta Descriptions
- Page titles are one of the most important SEO factors in your site
2.Off-page optimization:
SEO refers to techniques used to improve the position of the web site in the search engine results page. Many people associate off-page search engine optimization. Optimizing your website is called on-page search engine optimization and includes things like site structure, content speed optimizations. Off-page search engine optimization is about, among other things, link building, social media, local SEO. and in other words, generating traffic to site and making revenue for your business.